Transforming complex systems into seamless, scalable experiences across AI SaaS, B2B platforms, and IoT health apps. Designed for engagement, accessibility, and consistency, achieving a ~55% uplift in user satisfaction.
Grounded in HCI and usability testing, blending qualitative insight with data-led thinking. Research on notifications, choice overload, and UX optimisation featured at major international HCI conferences.
Where storytelling meets digital impact. Advised luxury brands and influencers, growing a 577K+ follower audience through fashion collaborations and narrative-driven content.
Check it out: @chengchangfan 👀✨
Facilitated global critique as a D&AD Digital Design Jury Interpreter, enabling live cross-cultural dialogue between international judges and teams. Bridged language and context to support high-stakes design decisions.
Blending product design, user research, content creation, and design communication to craft experiences that truly resonate. Whether shaping AI-powered SaaS, designing for IoT health tech, or telling stories through digital content, the goal is always the same: create products that are intuitive, scalable, and delightfully human, backed by research and fuelled by creativity.
Great design looks good,
feels right, and works effortlessly.
